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JAVAKMAN
JA VAKMAN
A professional website to stand out online
Proposal
A construction company with no website wanted to boost there online presence through a website that fits him well.
Problem
The construction company had no website and therefore no meaningful digital presence.
As a result, the business relied almost entirely on word-of-mouth and offline referrals, limiting growth and making it difficult for potential clients to find or evaluate the company online.
Both private homeowners and business clients increasingly expect to research construction partners online before making contact. Without a website, the company lacked visibility, credibility, and a clear way to generate inbound appointment requests.
Challenge
The challenge was to build a website from the ground up and position it as a core business and acquisition channel.
This involved:
Establishing online visibility from zero
Designing a clear value proposition for multiple target audiences
Creating trust and credibility without an existing digital footprint
Structuring content and user flows to support lead generation from day one
The solution needed to be scalable, SEO-ready, and aligned with both short-term lead generation and long-term brand growth.
Solution
I led the strategy, UX, and UI design of the company’s first website, with a strong focus on discoverability, trust, and conversion.
Key elements of the solution:
A search-optimized information architecture based on user intent and local SEO opportunities
Clearly separated service journeys for private and business clients
Content and page structures designed to communicate expertise, reliability, and transparency
Conversion-focused layouts with strong, well-placed calls-to-action such as appointment and quote requests
Trust signals including project showcases, testimonials, and certifications to support decision-making
A streamlined contact and appointment flow to minimize friction and improve lead quality
The result is a solid digital foundation that makes the company findable online, establishes credibility in a competitive market, and consistently drives appointment requests from both private and business clients.
